Has Subway Got Their Pricing Strategy Wrong?

For a really long time the way in which Subway has priced its menu has annoyed me. It still does. Being the master procrastinator that I am, I kept doing what I do best, procrastinate. Now that there is a blog which I would like[1] to update on a weekly basis, here we are. I …

Advertisements

The Economics of Adding Subtitles to South Indian Movies with ‘A’ Category Actors in Movies Screened Outside South India

My recent obsession with South Indian movies has brought me to a point of writing a 1300 word article on the economics of adding subtitles to South Indian movies screened outside South India which have ‘A’ listers in the lead role. South Indian film industries have made some really amazing movies since they started. Nayakan, …

Prospect Theory, Expected Utility Theory and Death

Behavioural Economics is a method of economic analysis that applies psychological insights into human behaviour to explain economic decision-making. Behavioural Economics factors in the effects of psychological, emotional, social and cognitive factors on the economic decisions of individuals. It increases the explanatory power of economic theory by providing it with more realistic psychological foundations as …